OUR STORY
The Who, What and Why of Men's Fashion
Welcome to a universe of bespoke, fine tailoring with an eye for the future and a feel for the present. Raisson D’Être in French translates into “A reason to be” which is exactly what Principal Designer and Founder Govinda Mehta found when through a series of happy accidents, he stumbled into the world of “tastemaking” men’s fashion and graciously both the brand and the heart behind it has only ever looked upwards from there.
Raisson D’Être is a one-stop, bespoke menswear fashion destination for tailored, customised, and bespoke menswear. And it is for both the discerning as well as the flamboyant. We personalise and customise everything to mirror your inherent personality. From a pair of shorts and T-shirts to Indian wear, western wear, and even your footwear to match and accentuate your look for the occasion. Hitting the hottest lounges, partying at a cabana on holiday, getting married, or attending a special occasion; we’ll have you covered in suave styling and incomparable masculinity!
GOVINDA MEHTA
The man behind Menswear
Govinda Mehta is the owner and principal designer at Raisson D’Être. This also embodies him as the mind and soul behind unearthing one revolution after another in men’s fashion. High Street, Lounge, Festive, Formal, and even the Basic; Govinda Mehta sees it all before he translates it onto your torso.
With over a decade of bespoke tailoring experience, Govinda customises one look after another with the same panache as when he is dressing up stars like Ranvir Singh and Farhan Akhtar to name just a few. His passion and exuberance to get the fabric, fit, and tailoring just right are what sets him apart in the industry.
A series of happy accidents may have led Govinda into the life and world of design, but the consistent success of Raisson D’Être is no accident at all. It is a culmination of grueling 16-hour days, immeasurable zeal, thoroughbred knowledge, and an uncanny ability to perceive. Govinda’s clientele bestows him with an empowering trust that he responsibly enjoys. Oh, and he consults with them all; for every trial, every fit session, and in-person no less.
THE INTAGIBLES
By Govinda Mehta
As a menswear brand, Raisson D’Être is set apart from its peers by some intangible value addition from principal designer and founder Govinda Mehta.
Sincerity and complete transparency : For us, you are the bigger picture
Understanding the Client and the Occasion : We pride ourselves in understanding what the client wants and needs
Every fabric pre-curated : Just so that you do not need to go through a hundred swatches
Present at every fitting : Govinda shares a personal involvement with every client
Innovation beyond the contemporary : Govinda’s hand is squarely on the pulse of anything that trends in menswear fashion
Plays mannequin to every client : Seeing is believing at Raisson D’Être which is why Govinda himself is happy to parade his looks
Creating value. Rationalising wardrobes : The best part about a piece from Raisson D’Être is that you can repeat it with a little mixing and matching.
THE RAISSON D'ÊTRE STUDIO
Home to Happiness
When you enter the studio at Raisson D’Être you experience an amalgamation of the plush and comforting all at once. From the lighting to the way the sample garments are racked and from the essence that you smell of the burning incense sticks to the hardwood flooring, everything reminds you of what the man of today should look and feel like. And all of this is not by chance. In fact, it is, by design.
This is the nerve centre from where one creation after another is conceptualised, executed, and produced bearing our hallmark seal of fine tailoring and bespoke customisation. We welcome you to take a tour of the Studio to understand what we mean when we call it our home to happiness.
THE TEAM
Together towards Forever
Churning out every day from the plush and lux Raisson D’Être studio in South Mumbai is a team of dedicated artisans, masters, and designers who put their heart into dreaming his dream and their combined energies into achieving it. In a fast-paced business where attrition is a reality, Raisson D’Être is proud to share that it has staff that has stood by it every single day for a decade, together weathering storms and scaling zeniths.
This is in no small measure due to the feeling of almost a familial bonhomie between the management and all the myriad different employees that collaborate together to make Raisson D’Être a menswear brand of quality and repute.Single-minded dedication towards their craft and a motherlike nurturing of the process and the end product define the team that works tirelessly behind the scenes to make you look and feel your best.